Wednesday, 28 September 2011

Saga Magazine are letting their readers down!

I find it quite strange that Saga magazine who target  audience are over 50 years of age,  do not publish anything on end of life or palliative care.
They believe their readers 'don't especially want to think about it until they have to'.  They encourage their readers to say  ‘if something happens to me’ rather than the preparation for the inevitable ‘when’.
They are letting their readers down by not considering the implication that  lack of forward planning will have on their end of life,  or the potential impact it will have on the family.
They  advocate informed choice in all aspects of their lives and yet ignore the importance of informed choice at the end of their lives

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